Green Manifesto

No shoe can be 100% sustainable. This is why our perpetual goal is to improve the environmental and social sustainability profile of everything we do along the entire life cycle, from raw materials to product recycling.

Our path to sustainable innovation is concrete, it has measurable targets and uses the world’s most robust assessment standards as a benchmark. This makes the authentic vision of our commitment clear, both to us and our stakeholders.

This, too, is sustainability: we don’t care for planned obsolescence because we value time and nature together with reducing consumption and waste. Care for the product, Care for people and Care for the Earth.

You have the knowledge that your shoes - the extreme point of connection between a human being and planet Earth - will do their job and create a symbiotic relationship with the elements, be they rock, snow, ice or soil. But for us care is also about concern and awareness, to ensure working conditions and processes are always respectful of nature and, most importantly, people.

Air and freedom are basic human needs. We are animals that have evolved over millions of years, interdependent with nature. Spend a few minutes in nature and you’ll quickly rediscover what moves you deep inside. We build houses, places for work and vehicles to travel faster, but our true nature is to live outside, breathe, move with our own bodies.

This is because our desire to explore, to reach for the top can also be felt in the small things; it becomes a way of tackling situations, a metaphor for life. We are all connected by a single thread, like in a rope team.

Treat others the way you want to be treated is the Golden Rule that translates respect into practice, and it has been known throughout millennia by every culture on the planet. It is not about being first to the top; it is not about speed. It is about goals and results.

Mountaineers and climbers know it all too well: a mountain demands respect. The attention it deserves is without fear, but with the awareness that there’s no room for superficiality, that the only possible way to tackle an ascent is with a focused mind. Respect also means knowing the rules, adopting the best quality standards, certifying excellence with the humility of a quick learner. We want to do more. We want to make respect our way of life: everything we do stems from this awareness.

It is not about being first to the top; it is not about speed. It is about goals and results.

Our new eco products maintain the essential reliability that our customers have come to trust, while being sensitive to the environment: they use innovative technologies and processes, biodegradable and plant-based materials, non-polluting water-based adhesives and recycled paper packaging.

Our idea of performance embraces a broader philosophy, not just athletic results: it means being the best version of oneself at each moment and in every setting.

A sustainable growth strategy, made to last. It has been a slow journey, travelled with preparation, humility, commitment and determination together with our partners and all the mountaineers and climbers who never stopped believing in us and helped us to better ourselves. And it has been a real journey, always at our customers’ side, the enthusiasts we have accompanied, supported and encouraged in their personal itinerary to their personal best. No aim is too high when the strength that moves us is authentic and deeply rooted.